No matter your market, your size, or any other factor, marketing is a vital component of your business. While it’s great that many small business owners want to reach for the stars with their marketing efforts, many simply don’t have the budget to “get to the top of Google” or appear in front of every potential consumer.
Regardless of whether or not there’s a budget for it, small business marketing is still something that needs to be addressed. If you run a business, you need to be marketing if you want to grow. Fortunately for small businesses, there are many ways to do that without paying exorbitant rates for an outside agency. Before implementing any sort of new online marketing strategy, first make sure your business has a service like Megapath VoIP to make sure your marketing department’s communication is up to professional standards. If you’re interested in some of those ways, this article will discuss them.
Online marketing is an umbrella term that contains quite a few different types of marketing, and content marketing is one of the most successful types of online marketing for those looking for results. In essence, content marketing refers to creating and sharing various types of media in order to gain leads and customers. This can be accomplished in a number of ways, such as writing blog posts for other sites, writing press releases, and more.
Content marketing is successful because it doesn’t focus on direct selling to the consumer. Instead, it provides the consumer valuable information that they then can use to make decisions. If done correctly, content marketing not only can dramatically improve your customer base, but it also encourages repeat customers too. In order to create the content, many businesses will hire freelancers that often times work remotely. This is where a service like enterprise SIP trunking can come in handy, as it allows freelancers and the marketing department to more effectively communicate.
Social Media Marketing
Social media marketing is another inexpensive marketing effort that many businesses are using nowadays. With social media marketing, the goal is to create click-worthy content that encourages followers to share with their social networks. What makes social media marketing so successful, as opposed to say pay per click marketing, is that when something is shared within a network it appears as it’s coming from a trusted source, and not from some outside brand.
Social media marketing is inexpensive because, in many cases, it can be handled by a single person rather than a marketing department. It’s also a great way to get feedback on your product or service, because many people on social media don’t have any sort of filter.
Search Engine Optimization
One final wide ranging online marketing solution that your company can employ is search engine optimization. In a nutshell, search engine optimization refers to improving the placement of your company on a search engine’s organic rankings; that is, the rankings that appear naturally and that aren’t paid for. This is done via a variety of tactics, ranging from linkbuilding, coding, social media promotion, amongst many others.
If you learn it, search engine optimization can be something you do in house without hiring an outside marketing agency. This can help you cut costs. There are a lot of things to learn, however, and it’s important you only perform what are called “white hat” SEO tactics, meaning tactics that won’t get you in trouble with the search engines.
Ted Levin is a freelance writer currently reviewing different small business marketing solutions. You can connect with Ted on Google+ or Twitter.