Have a new website but don’t know how to market and promote it? You are in luck, because in this article we’ll be showing you the absolute best website marketing techniques guaranteed to help you hit the ground running.
You see, we understand how difficult it can be to find legit, actionable information online due to the tons of information online. Lots of new website owners and ecommerce store owners have to grapple with and wade through the tons of information online; not to mention the fact that they often have to spend significant cash testing all these marketing techniques before making a dime.
If you want to take the guesswork out of your marketing, here’s all the effective marketing techniques you can use to promote your website effectively.
Search Engine Optimization
Simply put, this is the art of getting websites to rank for top positions on popular search engines like Google, Yahoo, and Bing. Also known as SEO, this digital marketing technique is capable of delivering amazing returns on investment.
Moreover, when you consider that it is the cheapest form of online marketing in the long term, you’ll find it is a no-brainer really. SEO often involves building backlinks, creating excellent content and optimizing your website in a manner that appeals to the search engines. The only downside with SEO is that it takes time – at least three months – before you can start seeing significant results.
Social Media Marketing
If you’ve ever used Facebook, Twitter, Instagram or LinkedIn, then you are familiar with this medium. Social media marketing often involves the use of social media to drive website traffic, increase website and brand engagement with the prospects, clients, customers, and buyers.
Think of it as a place where you go to schmooze and butter up your audience by getting them to like you. This is a powerful marketing method in the sense that for a startup or a budding ecommerce store, it is cheap and requires little or no financial or upfront costs. All that is required is just time equity and investment.
Pay Per Click and Search Marketing
This is the fastest way to drive traffic to your website. It is also the quickest way to drain your marketing budget if you do not know what you are doing or how to go about it. The premise of pay per click (PPC) is simple really.
All you have to do is find target keywords, throw up a website or in your case, an ecommerce store, create an advertising campaign on any of the popular search engines like Google, enter your credit or debit card and activate the campaign.
Once people start clicking on your ads on the search engines, you pay a pre-arranged price per click. The great thing about this marketing method is that you can be up and running within a day. However, you need significant cash and a very in-depth knowledge of how to optimize your campaigns.
Even video sharing sites like YouTube are simply another marketing medium you have yet to tap. There are many other video curating websites online, but the biggest three include Youtube, Dailymotion, and Vimeo.
To use these marketing channels for your business, you will need to create decent videos, upload them and allow them rank naturally or pay for maximum exposure. This is also effective because people love videos a lot.
As long as your videos are decent and entertaining, you can use that to funnel traffic to your website by including what is known as a call to action at the end.
We recommend that you start with one, master it and then proceed to the next. Trying to do everything all at once can become quite overwhelming and can set you back.
The writer, Oscar King, is himself an ecommerce entrepreneur who finds the above techniques have been incredibly useful in promoting his business. He also works with various platforms in making sure his site runs smoothly, for checkout for instance he works with www.fastspring.com. You can learn more about Oscar on Google+.