An effective online marketing strategy is vital in this day and age. All companies will have a website and be working on their online presence. Search Engine Optimisation, or SEO as it’s commonly known as, is a great long term strategy that will, if performed right, rank you higher in search engine results. This technique is accompanied with great web design and social media, these three aspects are the secrets to online exposure.
So what can an online agency do to help your business? If you’ve never done online marketing in the past, it’s best not to tackle it yourself. There are plenty of great professionals out there that will really be able to promote your brand and business.
So we’ve mentioned SEO, in a nutshell this is where you work on marketing certain keywords and products that are related to your business. Either by writing articles, maintaining your blog, posting on social media, press releases or link-building. You tell the internet all about your service and provide a link back to your website.
Now one of the key ingredients to a great online marketing plan is content. If you’ve already started scouring the web for tips, ‘Content is King’ may have cropped up a few times. Don’t take these three words lightly, they are essentially the key to your success. You have to be sure that all of your content on your website is useful for both the human eye and Google. Google will be able to tell instantly if your website content is computer generated, they will severely punish you for this mistake. You have to make sure that each page has great relevant content for the reader. All appropriate header tags (H1, H2, H3) must be concise too.
Building high quality and relevant links back to your site is very important for your search engine optimisation. Keep in mind: quality over quantity. One great and genuine link is far better than 10 awful links. Make sure that you’re linking to pages with a high page rank, that are relevant and that will really interest the reader should they click through.
Social media networks are essential for business. This will allow you to reach out to your target audience a lot easier. You can post your latest blogs, updates, offers and give industry information out to your followers. Retweets and Likes are genuine and Google loves it when interactions are genuine.
Traffic and ranking analysis is something you should get up to speed on. There are plenty of online tools that will track how your website is doing in Google. Analytics will display the traffic to your website and tell you the route that they arrived. It will also show you the strongest keywords that are driving people to your website. This information should be utilised at all times. There are times when you’ll have to change your entire SEO strategy, but if it keeps in line with the analytics and what your customers actually want, then it’s definitely worth it in the long run.