Gone are the days of pen and paper, we now spend our days typing, playing around with spread sheets and sending emails rather than letters. The developments have without doubt improved productivity and granted us access to information we never knew we had.

There are millions of websites for us to take a look at, and a lot of very attractive designs. If you’ve been avoiding your businesses website up until now, it’s definitely time to try and clean it up. An attractive web design will not only enhance the appearance of your business (after all, first impressions count), but it will grant you that online presence you deserve and bring in a lot more leads and sales.

effective web design

Your website design should be developed keeping your target online visitors in mind. When you visit various reputed websites, each of them enjoys beautiful unique designs. But you must understand that your website needs a design which would be able to attract your targeted online visitor’s, don’t just copy other great ideas; this may not suit your customers.  You have to speak to the web designers and incorporate essential elements of your business segment and your company’s product and services. This should go hand in hand with your SEO strategy (Search Engine Optimisation) that companies likewww.ds-peterboroughweb.co.uk can assist you with.

Your design must have a friendly and simple user interface. A website should be very simple to understand and easy to navigate for its online visitors. Your website may be attractive, but if the online visitor or customer gets lost and confused, your simple principle to attract and retain your online visitor would remain unfulfilled. When your site design has drop down menus, it must have clarity and be clear.

Try not to get to fancy, simple web design is the key! Most websites use flash, fun widgets, multimedia to create an impression in the minds of their online visitors. But most experts are of the opinion that a simple web design is far more effective than adding too many elements into your site. In fact many popular site designs have the classic grind layout, where online contents can be understood in a clearer manner. Important information is put at the top of the page above the fold, so that the online visitors do not have to scroll unnecessarily. A simple block colour scheme would make your website very appealing classy.

Web design should reflect consistency. When an online visitor visits your website, he should be mesmerized with its consistency. The colour schemes used in the website should be the colours that are used by your company in its various media and business campaigns. Your company’s logo should be present in each web page and graphics used should blend in with the various data in a concise manner. The fonts used in the website should endorse the same style and size. These are very minute factors but they contribute in a major way to create the necessary impact needed in the minds of your online customers.

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