Digital marketing strategies aren’t just for business looking to expand their client base. Internet marketing techniques can help any person or brand broaden their reach to a greater audience. In the world of politics, the more people who can see and recognize a politician, the more likely the candidate will do well in the polls.
In federal elections, most people know the difference between the Conservative Party and the NDP, but when it comes to municipal elections it can get a little trickier. The recent Toronto municipal election is a case in point. The ballot for each neighbourhood can have the names of over 20 candidates vying for only one city counsellor position. Keeping track of each individual can be difficult without a little research.
Signs during an election are a tried-and-true method to get a name and face out there. People driving and walking by signage will notice them; however, while seeing a sign on the boulevard at a busy intersection will at least get a politician’s name out there, but a 2 x 1 poster won’t explain their convictions or what they can do for the city.
When faced with so many choices, upright citizens know that they’ll need to do a little more research than what befits looking out their window as they drive pass sign. Old fashioned print campaigns, like pamphlets and flyers don’t cut it, as they find their way into the garbage bin before people truly take in the text on their pages. Instead, a savvy politician understands the importance of having an online presence.
Just as people going online to research products and services before they make a committed purchase, voters will want to research candidates. Rather than comparing prices and quality of service, they’ll be considering policies and budgets, but the idea is the same. Without a website, a politician isn’t considered in the comparison. With a poorly designed website, a politician is left behind for a better, more user-friendly site.
When people can identity for a face, name, and their corresponding policies, they’re more likely to vote for them. The same goes for any business hoping to do more business in the new fiscal year. Without a presence online in this day and age is practically asking for people not to know who you are or to use your services.
Politicians and business owners will do well to hire a professional digital marketing consultant to help them improve their presence online. With the expert advice from The Marketing Garage, a brand (whether it be a corporate or political one) can have a farther, more effective reach within any given demographic. Check out Themarketinggarage.ca/internet-marketing-consultant-toronto to see what strategies they suggest to improve your brand and online visibility.
With recognition, comes support in both votes and dollars. Internet marketing techniques can help increase online visibility so people are aware of brands, messages, and services. It’s unfortunate to see how few candidates (and businesses) realize this, to their own detriment.Don’t fall for the same mistakes those that don’t take advantage of internet marketing.