Although the search engines can’t necessarily read an infographic (because it’s an image), they can still be used to seriously supercharge your SEO efforts. ‘But how?’, you ask – it’s quite simple really; through creating a quality infographic that people are interested in and want to share, you’ll build up your link portfolio! Here’s more info to get you in the know:
Infographics Cut To The Chase
Infographics help to quickly and effectively get your point or message across. People are impatient, and they want information ASAP – and infographics can satisfy that need for information. All you have to do is throw in the important information, like interesting facts and figures, then; voila!
Infographics Are Visually Appealing
It nearly always makes a visitor’s head spin when you present them with lots of boring content to read. Sometimes a blog post or piece of writing can be bearable when it’s broken up with sub headings and has added pictures, but a lot of the time information on the web is just paragraph after paragraph of boring information. Even if the information was interesting, you’d find that hardly anybody read it if you set it out in such a way. Presentation is very important, and as infographics are visually appealing they help to grab a visitor’s attention and hold it for as long as possible. In a matter of seconds, all of the important information you wanted to get across to them has been absorbed.
Infographics Are Share Magnets
If you make a quality infographic like the guys at Skyrocket SEO, you’re basically producing something that is known affectionately as ‘link bait’. ‘Link bait’ attracts attention easily, and encourages people to pass it on. What’s not to love about interesting information all wrapped up in a pretty package?
So, you’ve created a great infographic that has been getting plenty of attention and shares…what does that mean? Your website receiving lot’s of lovely inbound links, pointing more and more people in the direction of your web page as Google deems you more important, that’s what!
Tip: don’t just chuck a few facts and figures into a half-assed design – it doesn’t work like that. You’re only creating link bait if you create a quality infographic!
Infographics Can Go Viral
So, now you’ve created a quality infographic that receives a nice amount of shares and visitors, have you considered that it could go viral? It takes a lot of hard work to actually create something worth sharing, but once you’ve done it, you could find your infographic is being read by people all over the world! Cover a topic that people will find interesting, and make it look extra pretty, handsome, dashing, charming, beautiful, gorgeous…you get the picture. Now all that’s left to do is get sharing to the right people on your Social Media platforms, such as Facebook, Twitter, Pinterest, and Linkedin.
Now you can see that infographics are the perfect partner to complement any SEO campaigns – go ahead and give it a go!