5 Tips to Improve Website Userbility

All new business owners should already be aware that failing to have an attractive and functional website can mean a drastic decrease in sales. You’re hardly likely to allure potential customers and clients if you don’t have an online presence, so it really is imperative that you get to work on creating your website straight away. Even if you don’t do much browsing or shopping online, billions of other people do on a daily basis, so if you really want to make the most out of your firm, you’ll need to get in touch with a reputable web developing company like DS Peterborough Designers asap.

Still, even with the most aesthetically appealing website possible, you won’t get very far if your customers have trouble navigating it and finding the items or services they’re looking for. With that in mind, I’ve compiled this short and to the point article in the hope of highlighting some of the elements you’ll definitely need to consider. So, have a read through and see if you manage to learn a thing or two.

improve website usability

  1. Keeping Content Relevant. Some business owners seem to think that the more pages they have on the internet, the more easily someone is going to come across their website. Though this can be true, irrelevent pages of information are likely to put people off and use a different company, so try to keep all your content as relevant as possible to your brand.

  1. Installing A Search Tool. Even though your customers and clients will probably be able to locate different products and services within your website via a category list, most will want to get there as quickly as possible. To help them with this, install a quality search tool in a visible position on your web pages. You’ll also want to use meta tags to help improve results.

  1. Use Titles To Break Up Lengthy Text.  If you spend a lot of time writing lengthy blog articles that get posted to your website, try to break them up by giving paragraphs their own titles. This will help to ensure the text looks and seems more manageable to the reader.

  1. Bullet Points Are Your Friends. Though you might want to go into deep details about certain issues within your text, in truth, people respond more favourably to bullet points, or numbered lists (it’s made you read this far hasn’t it?)

  1. Utilising Infographics. It’s true what they say you know; a picture is worth a thousand words – especially to the online community. If you’re blogging every single day, I can almost guarantee that your competitors are doing the same, and you must realise that your potential customers don’t have hours to spend reading all of your posts. You’d be surprised at just how much impact a professionally designed image can have, so don’t overlook it.

So there you go my friends. I hope the tips I’ve listed above will make some small difference and perhaps might even encourage you to start making the best moves possible for your business. Good luck!

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