It’s been a big year in web design, a big year for the digital web in general with the shift to mobile devices rapidly increasing
The big shift in web design Melbourne for the year of 2013, is the move into custom specialty on a micro level for everything from the initial website architecture stage, to the information architecture, website strategy.
Finding that great contractor that excels in HTML5 animations, finding the custom iconography and typography artist, and getting them to produce their very best for each and every web design project, as a project director, the challenge is to get the vision drawn up and ensuring the communication between the art director, the designer, typography artists, and animation theorists.
Looking back on 2012 and just reaching my first year in the web design industry, I have learnt a lot a lot of what makes a great design and what makes a poor design, and what makes a website unpolished.
I have discovered there is an order of things in terms of thinking, and I’m sure a lot of companies could apply this kind of system to their business, but the most important factor understands the web design client and their position.
Top things to consider in 2013 for web design projects:
1. Custom typography
Finding a specialist in typography for your projects, this only applies if you are doing the brand identity for the client.
2. Unique Iconography
Unique iconography can ‘make’ a website. In the situation where the site serves a specific purpose and is not a usual marketing type website, unique and carefully designed iconography can make a website unique and special. Briefing an inconographist can sometimes be difficult, but if they are given the rest of the styleguide, wireframes and brand design, a great iconographist and button designer can add the finishing touches to a web design.
3. Knowing the development technologies
It is forever important, for a web designer to understand the new technologies and coding techniques that are enabling new types of cross browser and multichannel engagement. Understanding the development infrastructure, for example using Amazon EC3 services to host large data files and video, can deliver the speed to compliment good website design. Understanding the capabilities of Node.js and improvements in frameworks like Bootstrap and Codeigniter.
By having a further understanding of these technologies, web designers can prepare themselves to become web application designers, as all software prepares to enter the cloud within the next 5 years. Most web technologies are already moving that way, for example Xero Accounting taking the lead in online Accounting services. BaseCRM is a user friendly but powerful CRM sales module for tracking the sales pipeline. Internal Social Networks helping individuals and organizations reduce their reliance and clutter in email, such as Trello.
4. Video mouseover preview loops
We are predicting that everyone will see a lot more of this over the next year and beyond in global web design industries. It involves having a small snippet of video, usually a mugshot of a person, animal, or scene, and it plays a short and subtle loop of them looking into the camera and occasionally blinking, or if it was a dog – panting, done in well in an unrecognizable loop. This effect is only triggered on mouseover of the div container. If you have a good video camera, and some video editing skills we suggest you visit this effect.
Video will continue to become a hybrid part of the web, as technologies improve, short effective video, interactive web video with a 3d journey, links within the video to take to the next are becoming effective mediums for communicating a brand message or story.
6. Improvements in mobile website design
We have already seen a lot of this in 2012, popular news and media outlets are improving their mobile website experience, and now with Google Chrome available on iOS and Jellybean, the browser infrastructure is continuing an upward trend to deliver better mobile performance. While Apps will continue to satisfy heavily used web platforms (Facebook, Gmail) etc, mobile website designs and ease of use will continue in 2013, especially in the e-commerce web design sector.
7. Customized API’s and API layers
This is a big trend we will continue to see in 2013 from web design agencies, is the custom design and styling of API integrations from social media channels. Custom design layers on Google Maps API, including custom markers, black and white maps, image layover maps and a range of other features to customize the clients website.
Custom ReCapcha designs, uniquely setup for the brand, can involve dragging objects into puzzles, or in a brands situation interacting with a brand icon in a certain way to verify the user is human and not a spam robot.
8. User design customization and duration
This is big and continues with the broader trend of the web slowly reshaping each website visit for the individual. Large organisations (Google, Amazon) and others are leading the charge on making sense of Big Data. At the moment, this information gathered on users, is used to serve up customized adverts, products the customer may prefer, and video and content suggestions based on past behavior. This is a big call, but we think this will eventually change into the UI and UX of a website based on the Big Data collected on the individual.
This evolves from creating responsive design for different tech devices, to creating a custom responsive design for each user based on their preferences. This is one rule of thumb that designer’s should always keep in mind for 2013, that if you know who the majority of your users are, then design for that market.
Author’s Bio: – Stanley Smith is the author of this article. He is an efficient web designer and is currently working for http://krafthaus.com.au/. They specialize in web designing, web developer and other related services.